Author Archives: morgantaylor

* DISCLAIMER* This press release is not real and is not to be used elsewhere or spread. This is a homework assignment for a social media class at Seton Hall University. Names and dates have changed for privacy reasons. For Immediate Release Contact: Morgan Tirpak, Public Relations Coordinator E-mail: info@lightofpr.com Phone: (212) 325-7899 Website: http://www.lightofpr.comContinue reading “Social Media Press Release”

What is content curation? How can curated content on social media platforms be used as a tool in public relations and marketing? How do Twitter lists work as a curation tool? Read on to find out how content curation can be an effective tool to excel your profession. If you are reading this, you either alreadyContinue reading “Content Curation”

Traditional media is becoming a thing of the past, and so is traditional press releases. The benefits of social media press releases allow readers to become more interactive with your client/company, increasing viewership, reaching a larger audience, and so on! If getting more eyes to your press release sounds right up your ally, keep reading!Continue reading “Social Media Press Releases”

Figure out what is the difference and similarities between Snapchat and Instagram and how to use each social media platform to your company’s advantage! Both Snapchat and Instagram are social media platforms that can enhance your business, but people tend to favor one over the other. Snapchat is a social media app where users areContinue reading “Snapchat vs Instagram For Your Business”

Figure out what is fake news and how to weed it out from real news. How does fake news affect your part in the media and keep it from destroying credible content? Read on to find out! I credit our president, Donald Trump, for giving credit to the term ‘fake news’. The phrase fake newsContinue reading “Let’s Make Fake News, Fake News”

Figure out what is a social media algorithm and use it to your ability. How does the social media algorithm affect your response rate and eyes on your page? Read on to find out! In 2020, almost everyone you know is on social media. Over time people have started to realize that certain things showContinue reading “Morgan’s Declassified: Social Media Algorithm Survival Guide”

If you are in the public relations field, you probably already heard of how invaluable social media can be – especially Twitter. Twitter has been hyped up to professionals be the PR fantasy, able to connect your client to a vast audience with fun videos, GIFS, etc. With all of the excitement and promises ofContinue reading “Twitter: Friend or Enemy?”

When you own a blog, whether for your own passion or for a client, you need to know about SEO to help get traffic to your website. SEO stands for search engine optimization and it’s a crucial part to understanding how to get eyes and ears to your online content. SEO is the process ofContinue reading “SEARCHING FOR YOUR BLOG”

There was something different about this time of the year at Seton Hall, and all of SHU’s Greek Life knows it. All across campus there were underclassmen everywhere wondering – where is my new home going to be? Starting on January 31 – Feb 3 all social fraternities and sororities were recruiting underclassmen to becomeContinue reading “Recruitment Weekend at Seton Hall”

Blogging is something that everybody knows about and does, even if they don’t realize it. People are always writing about their day, their experiences, their likes and dislikes to all of their followers on social media. People have noticed how blogging can help them connect to one another, and this is why more and moreContinue reading “Blogging the Days Away”