What is content curation? How can curated content on social media platforms be used as a tool in public relations and marketing? How do Twitter lists work as a curation tool? Read on to find out how content curation can be an effective tool to excel your profession.
If you are reading this, you either already know what content curation is or are wondering how you can professional use content curation to excel you in your career. Let’s start off with what is content curation? According to Hootsuite it is defined as “…adding your voice and value to a handpicked collection of content. It is gathered from a variety of sources, around a specific topic, that you publish and share with your fans, wherever they are,”. To put it into perspective, think of content curation as looking at all the interesting content across the Internet and you are only sharing the best news, articles, videos, photos, etc to your friends and family – and even comment and share your thoughts on the social media content! While you maybe are starting to realize that you do this unintentionally, keep reading to find out how to use content curation as an effective, professional tool!
Read more about what Hootsuite says about Content Curation: https://blog.hootsuite.com/beginners-guide-to-content-curation/
You’re the Expert
When you are curating content you want to make sure it always has the same theme to it. If you are a public relations professional you are going to want to make yourself look as professional as possible to potential clients. So, on all social media channels you want to make sure the content you share relates back to public relations or a related field. For example, publicists should share articles on LinkedIn to their followers to show they are informed about their field and want to learn more about it. Same goes for professionals in the marketing field.
Read more about what Mashable has to say about being an expert curator: https://mashable.com/2011/03/10/curation-journalism/#4E5iMrj1KkqQ
Grow Your Circle
Another big advantage of curating content to friends and family is that you could also expand your network! By sharing an article that relates to the public relations field you could possibly connect to other professionals in that field that find your article interesting too. You never know what kind of connections are out there so keep curating content that could attract others to join your circle!
Twitter Lists
Twitter can also be a huge help for curating content. Log onto Twitter and make a Twitter List. Twitter lists are feeds of all the people you want to hear from on any topic. This list allows you to share and respond to all your followers in an organized manner. An example of a list could be “Public Relations News” or “Tech News” and Twitter will display only the tweets from accounts that you put on that list. The great news is that Twitter allows you to create up to 1,000 lists, so you can really do a wide range of accounts that all talk about your specific topic.
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