Figure out what is a social media algorithm and use it to your ability. How does the social media algorithm affect your response rate and eyes on your page? Read on to find out!
In 2020, almost everyone you know is on social media. Over time people have started to realize that certain things show up on their timeline in a very specific pattern and it’s customized to what they tend to like, post, or read about online. And this type of algorithm is great for advertisers and companies because they know what to show their consumers and how to get them enticed to be more likely to buy products when they see them on their timeline. However, for people like you and me, social media algorithms can be a tricky because even if we write great content for our readers, our content won’t necessarily be shown to all of our followers. Keep reading to find out about why you need to pay attention to social media algorithms to make sure your content is being read!
Algorithm? Is This Math Class?
So, what is a social media algorithm? (Forge and Smith) put it best when they defined it as…
“Social media giants like Facebook, Twitter, Instagram, and Pinterest use algorithms that are clearly defined and calculated repeatable processes that attempt to predict what their users enjoy and want to see more often, based on how they engage with similar content within their platform”
This means that everything you do on social media is analyzed and put into a algorithm to use as a result to see what you and your followers are going to see in the future. Social media algorithms analyze what have you clicked on when you were browsing the Internet, what posts you have liked, what posts you scrolled past, what posts you comment on, and so on.
But what if you and I want to see everything on social media platforms unfiltered? How do we get our followers to read our content even though it’s not within their social media algorithm? Well, do I have some good news for you. Here are some tips from Forge and Smith that I found to be most helpful…
Only Share Content That Is Relevant
If you only share applicable content to your followers, the more likely they’re going to see it. Don’t just post your personal likes and inner thoughts on your professional pages because this will lessen the chance readers will be enticed to read your content.
Make Sure Your Blog’s Website Pages Are Optimized
All of your website’s pages should be optimized to make sure that the page is uploaded as quickly as possible and images are shown instantly. If both of these aren’t working, then readers will click off your web page just as fast as they clicked on it. People’s attention spans can only last so long!
Use Hashtag Strategies
Sometimes social media platforms don’t know what you’re sharing just by a picture, they’ll know by the words you use with the picture! Using relevant hashtags to your photos can help broaden the appropriate audience you want!
Morgan's Moment 